About

Art Director and Senior Visual Designer based in New York. Driven by passion—and fuelled by curiosity. Think of design as a way to transform problems into empowering opportunities and create appealing visuals that connect with people.

I have worked on various projects, exploring different creative directions and design tactics to bring visions to life. During my 6 years at Pentagram Design, My portfolio includes work with clients such as Google, Waze, and Netflix, cultural institutions like Storefront for Art and Architecture, and fashion & beauty brands like Tata Harper. As an art director working for Apple, exploring ideas and paying attention to visual details. I have gained valuable experience working collaboratively within teams as well as independently.

Throughout my career, I have undertaken various responsibilities, including art direction, brand identity, motion graphics, illustration, UI design, and exhibition design. I created custom display typefaces, including the Remix Stencil Font on AIGA, and interactive sound and type design LOOK/HEAR showcased at the Cooper Hewitt Museum and the 3D print and installation project for Spotify's New York office. OOH


WORK EXPERIENCE

  • 10/2024-Present
    Product Designer (Contractor)
    Microsoft AI Brand and Design System
    NYC Remotely

  • 07/2023-09/2024
    Art Director (Contractor)
    Apple Inc.
    NYC Remotely

  • 05/2023-06/2023
    Freelance Art Director, Creator, Conceptual Artworks
    (LOOK/HEAR, Spotify installation, Meow Lab, NFT, etc)
    Freelance Senior Designer, Interbrand, NYC

  • 01/2017-05/2023 (over 6 years)
    Full-Time Senior Designer/Lead Visual Designer
    Pentagram Design, NYC

  • 11/2016-12/2016
    Visual Designer (UI)
    Potion Design, NYC

  • 09/2016-11/2016
    Graphic Designer
    Tsang Seymour, NYC

  • 07/2016-09/2016
    Visual Experience Designer
    Local Projects, NYC

  • 05/2015-08/2015
    Visual Experience Designer
    Gallagher & Associates, NYC

EDUCATIONAL BACKGROUND

  • 09/2023-05/2024
    Parsons School of Design | The New School
    User-Centered Design (UX/UI)
    Certificate Program

  • 09/2014-05/2016
    Maryland Institute College of Art (MICA)
    Graphic Design
    Master's Degree, MFA

  • 09/2007-07/2011
    Central Academy of Fine Arts (CAFA) 中央美术学院附中/中央美术学院本科
    Art (Painting) / Visual Communication
    Bachelor's degree, BFA

MENTORSHIP EXPERIENCE

  • 03-05/2024
    Rhode Island School of Design (RISD) Graduate Thesis Advisor/Critic

  • 04/25/2024
    Adobe Creative Retreat NYC, Portfolio Reviewer

  • 05/2023
    Part-Time Online Teaching, Central Academy of Fine Arts,中央美术学院

  • 05/2020-06/2020
    Part-Time Online Teaching, Central Academy of Fine Arts,中央美术学院

  • 05/2016
    Teaching Assistant, Maryland Institute College of Art

AWARDS AND PRESS