Van Leeuwen Artisan Ice Cream makes high-quality ice cream with the finest organic ingredients, prepared from scratch in Brooklyn and sold in both classic and vegan varieties via trucks and shops in New York and Los Angeles, as well as packaged pints at grocery stores.
Within the Pentagram team, I worked on the final Identity guidelines as well as the mailer box designs and graphics on the truck. In 2021, Van Leeuwen Ice cream bar packaging was designed by me.
