Swan Song

The Challenge
Swan Song is a 2021 American science fiction romantic drama film written and directed by Benjamin Cleary. A new film that needs art directions, and visual elements to support the story.

The Solution
Crafting the Visual Language, within the Pentagram team Jen, I had the opportunity to do art direction of the physical screen and tea box graphics featured in the movie. Also, I rendered the touchscreen UI Design prototype, 

Collaborated with Territory Studio on interactive behaviors, check the link for more details.

Logo for the vehicle
The logo design for STEED, a futuristic car in the movie.

The design is simple and minimalist, reflecting the artistry of the movie.

2D to 3D
From flat 2D grid to rendering in the 3D environment, I create those visual studies on C4D to show a range of possibilities on UI Screens.

”

UI Design
Based on the studies, UI design is shown in the movie.

The character’s creative job and hobbies helped inform the style of the UI. Cameron’s UI style is considered, uncluttered, and unobtrusive, with gentle texture and clear text on a neat tile layout.

The UI is summoned and controlled via hand gestures such as hand swiping, and finger or thumb gestures.

Teabox Design
The film’s protagonist, Cameron, is a product packaging designer by trade, and sketches as a hobby.

Based on the story, I designed the teabox that’s shown in the film.

Art Direction
The stylistic feel of Swan Song is strikingly cold, clean, and minimalist. 

I started with the research on physical touchscreen properties: thickness, opacity, and texture. Given the look and feel of the UI touchscreen.